Our mission
Our mission at MyEasyFlower is to provide businesses and individuals with the opportunity to enjoy the luxurious texture and beauty of natural flowers and plants in a more innovative, cost-effective, and environmentally-friendly way.
In addition to embracing the principles of the circular economy, our collaborative family governance model actively encourages the entire team to contribute to decision-making and promotes meritocracy, providing them with the opportunity to become shareholders.
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We recognize that long-term commitment is essential for sustainability, and we are committed to continually advancing towards our goals together!
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Michel Haratz
Fondateur Associé
Michel is a dedicated entrepreneur who brings a strong background in marketing, sales, and business development. Choosing to establish himself in Geneva, he obtained his DAS in Entrepreneurial Leadership before founding his own company.
Within MyEasyFlower, he places a strong emphasis on service quality, fostering excellent customer relationships, and maintaining a harmonious work-life balance for everyone involved.
Michel is a proud father to Nathan and Béatriz, a loving husband to Sophie, and a caring owner of an adorable bulldog named Billy. He has a deep passion for flowers, barbecues, and cooking. However, what truly brings him the greatest happiness is playing and spending quality time with his children.
Natalie Pieta
Artisane fleuriste & actionnaire
Blessed with great creativity and over 20 years of experience in sales and crafting natural floral arrangements, Natalie has fallen in love with the sustainable concept of MyEasyFlower!
Since then, she has been carefully crafting various custom bouquets and special projects using artificial flowers at the MyEasyFlower workshop, located in Eaux-Vives.
As a mother of two grown boys, she enjoys taking walks in nature (accompanied by her 12 dogs from her own breeding!) to stay fit, recharge, and experience a daily vacation-like feeling.
Due to its circular and sustainable approach, MyEasyFlower has been chosen by the General Directorate for Economic Development, Research, and Innovation (DG DERI) of the Republic and Canton of Geneva to participate in the "Diagnostic Action" program. This program is designed to support Geneva-based companies in their journey towards ecological transition.